Savory Snack Sales Surge 29% During Super Bowl Week 2023 | SNAC Intl (2024)
Americans purchased 118 million pounds of savory snacks, enough to fill Allegiant Stadium 16 times
(Arlington, VA, February 1, 2023) – Savory snack food sales jumped to $796 million during Super Bowl Week 2023, according to new data from Circana, commissioned by SNAC International (SNAC), the leading international trade association for the snack industry representing over 400 companies worldwide. The sales total represents a remarkable 29% increase from Super Bowl Week 2022.
The data reveals that Americans consumed 118 million pounds of savory snacks during the latest Super Bowl Week. To put that into perspective, considering the average weight of a U.S. adult is 180 lbs., that is enough snacks to fill Las Vegas’ Allegiant Stadium 16 times!
“The week before the Super Bowl is the most important week for the snack food industry,” said Christine Cochran, President and CEO of SNAC. “Every brand wants to be the go-to Super Bowl snack, just like every fan wants their team to win the Super Bowl.”
Super Bowl week ranks #1 in terms of total snack sales for the entire year. The snack data compared buying stats from Super Bowl 2023 to stats from the prior year. Notably, the most significant sales spikes during Super Bowl week were in the categories of corn chips, tortilla chips, pretzels, and potato chips.
The sales numbers for Super Bowl Week 2023 in dollar value, percent increase from 2022, and pounds sold are as follows:
Corn Chips sold 7 million pounds for $53 million (+37% from 2022).
Tortilla Chips sold 36 million pounds for $195 million (+20.2% from 2022).
Potato Chips sold 32 million pounds for $216M (+17.2% from 2022).
Pretzels sold 1.3 million pounds for $45M (+16.8% from 2022).
For more information about snack sales and SNAC International, please visit https://snacintl.org/.
Expert-Verified Answer. Due to the popularity of watching the game with friends and family, products stores often sell the most beer, soda, chips, and dips during Super Bowl week/weekend. Stores often offer a range of goods during Super Bowl week or weekend, but some things seem to be more well-liked than others.
"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.
Yep, chicken wings reign supreme year after year as America's most popular game day finger food. Honestly, we're not that surprised because they also happen to be our favorite party finger food, particularly Buffalo wings. Want to know just how much Americans love chicken wings?
Super Bowl week ranks #1 in terms of total snack sales for the entire year. The snack data compared buying stats from Super Bowl 2023 to stats from the prior year. Notably, the most significant sales spikes during Super Bowl week were in the categories of corn chips, tortilla chips, pretzels, and potato chips.
In fact, Instacart revealed that when it comes to this particular item, the company recently hit quite the "a-peel-ing" landmark: More than 1 billion bananas have been delivered by Instacart to date – making the yellow fruit the most popular grocery purchase.
Introduction: My name is Tish Haag, I am a excited, delightful, curious, beautiful, agreeable, enchanting, fancy person who loves writing and wants to share my knowledge and understanding with you.
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