America's favorite Super Bowl snacks, according to Instacart data (2024)

FAQs

America's favorite Super Bowl snacks, according to Instacart data? ›

Tortilla chips cinched the coveted No. 1 spot, while the top five were rounded out with cola, cheese blend, salsa and pretzels, respectively.

Tortilla chips took the top spot for the No. 1 must-have snack during a game day party, followed by cola, cheese dips and salsas.

1 In 7 Americans Order Take Out

"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.

While dipped veggies are great for snacking, most prefer chips during the big game. On Super Bowl Sunday, 11.2 million pounds of potato chips and 8.2 million pounds of tortilla chips are purchased.

Super Bowl week ranks #1 in terms of total snack sales for the entire year. The snack data compared buying stats from Super Bowl 2023 to stats from the prior year. Notably, the most significant sales spikes during Super Bowl week were in the categories of corn chips, tortilla chips, pretzels, and potato chips.

CBS Sports' coverage of Super Bowl LVIII, which featured the Kansas City Chiefs' 25-22 overtime victory over the San Francisco 49ers, delivered the most-watched telecast in history with a 123.4 million average viewers across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision, and ...

Football players tend to eat foods rich in carbohydrates during halftime to keep their energy levels up. Items like granola and pretzels are great options. But more importantly, they often consume sports drinks throughout the game. High activity levels require a ton of hydration and electrolytes.

Which Super Bowl halftime show had the highest viewership? ›

With 121 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history. During her performance at Glendale, Ariz.'s State Farm Stadium, she revealed she was pregnant with her second child with partner A$AP Rocky, and performed Billboard Hot 100 No.

Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, NV on Sunday, February 11, 2024. Download the NFL OnePass app to stay up to date on all official Super Bowl events.

Don't Be Chicken

Chicken wings are the food of choice. According to the National Chicken Council — yes, there is a National Chicken Council — Americans consume more than 100 million pounds of chicken wings on Super Bowl Sunday alone. For those playing along at home, that's more than 1.25 BILLION individual wings.

A 30-second spot to air during the 2024 Super Bowl costs $7 million It's the same price tag as last year, but over 200% more from 20 years ago.

Chips and classic game day favorites top the Super Bowl food shopping list with 75% of Super Bowl watchers planning to buy chips, followed by dips / salsa / guacamole (67%), pizza (47%), chicken wings (42%), and nachos (22%), Numerator figures show.

Rihanna. Rihanna performs during Apple Music Super Bowl LVII Halftime Show at State Farm Stadium on Feb. 12, 2023 in Glendale, Arizona. With 121 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history.

Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% versus last year's Super Bowl which was the previous record (115.1 million).